October 1, 1999, the general public in the National Day parade on television viewing time, who knows China is a global television broadcast digital signals?
Unfortunately, the night has become a trend followed by the Internet, Film and Television on digital television and high-profile publicity vocal drowned. Com and e-commerce in the rolling wave. For various reasons, this should keep pace with the digital television, the Internet's surging in the face of dim. Interests of the parties, including government departments, television, set-top box manufacturers, software integration, content providers, are a bit depressed.
Turned in 2005, digital television vista.
May 19 and Qing dynasties in Beijing on the Club's "digital TV value-added services and investment opportunities," club activities, tied with a rope in the digital television on the grasshopper who rejoice, and even seemed a bit excited. Spring River Plumbing ducks. Program production, distance education, interactive games, value-added services content providers and hardware providers, integrators gather together, Geng You Softbank Asia, IDG VC, Intel keen insight into the opportunities of investment, venture capitalist and Society. The audience laughter in the crowd, like mask in the haze of digital TV head suddenly cleared up.
This is absolutely not entertain. Digital TV overall market conditions took a dramatic turn.
SARFT overall translation (turning off the current analog signal directly to switch to digital signals), to a large group of consumers push to digital TV before. Because the content does not differ from the existing TV customers unwilling to pay for the paid content. After the analog signal stopped, do not pay will fall into the dilemma of no TV to watch. To put the TV in the living room bedside cabinet when you move to the bedroom? Consumers would not be so pouted. Not long ago, Dalian is also designed for digital TV price increases held a hearing. For such a strong style, a VC who even said: "As long as people do not rebel, we can do so."
Digital TV set-top box development has been troubled by one of the bottlenecks. Broadcasting system to purchase, on behalf of consumers to advance their economic strength is limited; like Telecom, Netcom, UT Starcom drag when pushing PHS, ZTE's money, is not feasible. But now there is the necessary fuel, and the State Development Bank is willing to provide long-term loans. Do not forget, set-top box is not what Durables, almost five years to be scrapped, and rely solely on paid content pay, not simply a transcript of the cost of set-top boxes. A country's long-term capital pluggin, the soft spot is also removed.
At the same time, content providers have not been idle, on a new digital TV business models to explore.
In addition to traditional audio and video programs, interactive digital TV have more innovative applications. Not that bad a fried TV-based online games, to achieve sound, images, data, interactive Q & A feature of distance education, online stock trading would be a new digital TV business.
Even seemingly small business nook horns can bring in huge returns. For example, in the form of text messages issued with a discount of small ads, the audience will be similar, low cost delivery of the ruthless streets of small ads.
The following junior high school to stay in front of the TV was the longest time that this group of people with low income levels, price-sensitive information to provide shopping discounts, regular delivery of value-added service providers can certainly make a big profit Intuit. After all the information integration, will form a large community-based television network, TV shopping, virtual on-line supermarket and other new business models can be packed in.. Because each set-top box has a fixed encoding, digital TV will be like cell phones, as payment.
All normalized, although implementation may not be the same way. Although support digital television and the Internet with different underlying protocols and platform architecture, but the content running on the platform of the difference is insignificant. If you have the same feelings and good experience of interaction, general audience will not care about is the help of television content delivery platform, or network platform, is no will of both boss - Film and Television, or preference of the Ministry of Information Industry.
In principle, you can run the business via the Internet through digital TV can be completed. Placed in the digital TV industry is an open ground in front.
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